In 2018 evian brought the best of Wimbledon to life through its distinctive Live Young lens. The campaign was high impact and high engagement. The 360 campaign was truly integrated, taking the global creative asset of the evian baby and evian’s live young spirit and bringing them to life across all touchpoints as never before.
In the creation of daily digital content, the brand was given unrivalled access around the grounds. The campaign drove a significant increase in the awareness and ultimately a more premium perception in an increasingly challenging market which had a direct positive influence on business objectives.
