As the world’s largest express transportation company FedEx Express (hereafter FedEx) helps creates digital and physical connections that open up new possibilities for businesses large and small. Expansion of the FedEx business in Europe is a key objective. Since 2015 as Official Sponsor of the UEFA Europa League (UEL), FedEx has built a leading logistic business in Europe and deepened its commitment to customers though a tactical and focused B2B UEL sponsorship activation plan. As a result, FedEx has grown its business in Europe, breaking new ground in how sponsorship can be utilised as a B2B marketing tool on the biggest scale.
