As the world’s largest express transportation company, FedEx Express (hereafter FedEx) helps create connections that open new possibilities for individuals, entrepreneurs and businesses large and small. Since 2015 as Official Sponsor of the UEFA Europa League (UEL), FedEx has used UEFA hospitality rights in an innovative and engaging manner, breaking new ground in how hospitality through sponsorship can be utilised as a key customer engagement tool on a pan-European scale. Through its UEL sponsorship FedEx has deepened its commitment and connections with over 10,000 thousand customers, increased customer retention and grown its customer base to build a leading logistic business in Europe.
