In 2015, Vodafone UK launched their global enterprise platform, Ready Business, which had a positive impact in the private and public sectors but the SME audience remained a challenge. Our solution was to develop a groundbreaking partnership with the Guardian which would engage our audience through comedy and offer practical support SMEs by simplifying the complex world of business communication. Vodafone reached over 900,000 unique businesses in the UK with over 200,000 viewing our videos. The campaign delivered the highest recall the Guardian has ever seen and truly resonated with our audience driving improved brand perceptions, consideration and action.
