LOG IN

European Sponsorship Association

the essential and inclusive community for all professionals working in sponsorship

  • Awards
    • ESA Awards
      • 2024 ESA Awards
        • Enter now!
        • FAQ & Dates
        • Categories
        • Judges
        • Partners
        • Ceremony
      • Previous ESA Awards
        • Winners & Shortlist
        • ESA Best of Europe Hall of Fame
        • Case Studies
        • Photos
        • Videos
    • ESA Fellowship
  • Resources
    • Case Studies
    • Research & Best Practice
    • ESA Sponsorship Market Overview
    • Policy Papers
    • Event Resources
  • Events
    • Upcoming Events
    • Past Events
    • ESA Member Round Tables
  • Professional Development
    • Qualifications
      • ESA Diploma
      • ESA Sponsorship Sales Certificate
      • ESA Leaders Programme
      • ESA AI Course
    • Careers advice
    • Jobs
  • News
    • ESA News
    • Member News
    • Blogs
    • Annual Newsletter
  • Join ESA
    • Join ESA
    • Our Members
  • About
    • Who We Are
    • What We Do
    • Contact
AWARDS
  • 2024 ESA Awards
    • Enter now!
    • FAQ & Dates
    • Categories
    • Judges
    • Partners
    • Ceremony
  • Previous Awards
    • Winners & Shortlist
    • ESA Best of Europe Hall of Fame
    • Case Studies
    • Photos
    • Videos

HEINEKEN Race to the Tower 2019

HEINEKEN’s people are their biggest asset so since 2016, HEINEKEN UK have been driving their internal campaign ‘Your Wellbeing, Your Future’ to demonstrate their dedication to the physical, mental and social wellbeing of their employees.

HEINEKEN’s sponsorship of Race to the Tower was at the heart of their campaign and has delivered against multiple employee engagement objectives. After just one year, 10% of their workforce had taken on the challenge of walking a half marathon, marathon or double marathon along the Cotswolds Way. Now after three years, 886 employees have walked, jogged and run 37,141 miles and contributed towards the £136,000 raised for their partner charity Mind.

  • Terms of Use
  • Privacy Policy
  • ESA Code of Conduct

© 2023 European Sponsorship Association · Return to top · Log in