Hyundai’s 2019 partnership with the FIM Superbike World Championship (WorldSBK) acts as a dynamic and immersive programme to showcase its high-performance N Brand to a range of audiences in multiple markets. After identifying strong synergy between Hyundai communities and WorldSBK’s TV and live audiences, Hyundai created a unique, multi-touch global platform. As well as worldwide TV visibility, the partnership enables a highly effective test drive and experiential programme. In key Hyundai regional markets, hundreds of invited guests each weekend including potential customers, media and dealers among others, can experience the cars, while thousands of race fans are also exposed to the brand.
