Sziget presented the perfect sponsorship to host the stunning finale of ibis Music, our inaugural music programme, built to provide emotional music experiences for consumers, while at the same time giving genuine support to up and coming talent within the industry.
Part of a major strategic initiative to leverage the power of music to inject emotion into the brand, we flew nine of the most exciting new musical talents we could find from all over the world to programme an amazing day on the Europe Stage, extended our vibrant hospitality to half a million festival-goers through our Open Studio and introduced over 25m music fans to new talent and new sounds through an integrated campaign.
