Kellogg’s Corn Flakes are old, dry, and plain… at least this was the perception our audience had. To turn this around coupled up with Love Island and crafted a campaign to vibe with our 16-34 audience. The multiplatform campaign had a daily breakfast podcast at its heart. We also had a mint broadcast schedule, highly targeted and contextually relevant social activity, plus some PR and talent appearances for good measure. We smashed all of our KPI’s, the Kellogg’s Love Island podcast had 3 million downloads and was ranked number 1 on ITunes for 7 weeks straight! Our audience thought the campaign was a peng sort & we are already working on our summer bodies for Love Island 2019!
