Littlewoods Ireland (LWI), Ireland’s online leading department store, ventured into sponsorship in 2017, taking a top-tier position as sponsors of the GAA All Ireland Senior Hurling Championship.
In 2019, the 3rd year of sponsorship, awareness scores were still low, and the core objective of placing LWI as a truly Irish brand hadn’t been met. It needed a new approach to forge meaningful connections with Irish consumers through the #StyleOfPlay campaign.
LWI decided to leverage their access to talent and have GAA players, front their campaign. This allowed fans and consumers resonate with LWI, change perceptions, and develop a trust score the brand had never seen before.