As an FA partner, Mars felt the Women’s game didn’t get enough recognition so they did something about it.
With a powerful rallying cry of #SupportHer, Mars got the nation behind our girls for the 2019 Women’s World Cup – and women in general. The campaign launched with the creation of the first ever female footballer statue in the UK. Preston’s top scorer of the 20’s – Lily Parr – had almost 1,000 goals to her name. And now, a statue and a trophy too.
Her statue’s unveiling at Manchester’s National Football Museum in June got huge PR. #SupportHer went instore at Co-op with Mars packs offering us all the chance to support women through social media and win a training day with the Lionesses.