Mastercard created a year-round, global 360° campaign around the UEFA Champions League (UCL). Integrated across ATL, BTL, digital content, experiential marketing, and Mastercard’s signature Priceless Surprises, the campaign was built on the core creative platform “A Ball Can Start Something Priceless”. Centrally created digital assets were leveraged across 16 European markets during 2017/18, making this our most integrated, consistent and widely activated season ever. From a business perspective, campaign assets were leveraged successfully to drive transaction uplift, card acquisition, and/or usage by a record 35 merchant (retailer) partners and 53 issuers (banks) in more than 50 countries.
