Subway are a brand that truly cares about child health and nutrition. When agreeing to the NFL partnership one of the most attractive assets was the chance to take ownership of the NFL Flag Programme. This was a great platform to promote Subway’s brand values and show NFL fans how important growing grassroots was to Subway. This was not just a badging exercise to increase brand awareness. We wanted the Flag Programme to excel and show everyone that Subway were committed to improving child health all over the UK with the help of the NFL.