As title partner of the Superhero Series, npower provided “Power of Support” to over 3,500 participants taking part in the 2018 Superhero Tri. The brand demonstrated its commitment to “empowering families” by reducing known barriers to participation in disability sport; creating a tangible difference for those involved through its inspirational Support Squad at various touchpoints across the day. As a result, npower delivered a positive and lasting impact on those living with disability; driving awareness and brand likeability with customers and significantly improving employee engagement at a period of uncertainty.
