A bespoke and unique magazine-style ad-funded show for the cinema audience. Created from scratch by Pearl & Dean to break up the ad-reel and provide Proctor & Gamble with a cinema-focused platform off-which they could meet their communications objectives. The show has continued to evolve and be developed in collaboration with P&G and their agency, has become a popular and established show within Pearl & Dean cinemas and is now entering its 8th year.
Not only has the show been well received by cinemas and their audiences, but has been the key component for meeting the communications objectives of P&G and the business objectives of Pearl & Dean.
