Ricoh is a predominantly B2B organisation, and as such, it is essential for us to be able to demonstrate the value that sponsorship brings to the wider business – both in terms of improved brand perception and a better understanding of Ricoh as a business, as well as by generating new business opportunities with the existing customers and new prospects. The 2017/2018 Aviva Premiership Rugby season marked a step-change for Ricoh in terms of the value that sponsorship added to the wider business by utilising our sponsorship assets and partner network to identify new business opportunities and facilitate relevant introductions.
