As Royal Bank of Scotland’s proposition becomes more digitally led, our presence on the high street has reduced. This has resulted in the brand being criticised for abandoning Scotland and the communities that we serve. At a time when optimism around the Scottish rugby team was exceptionally high and interest in the sport transcending its traditional audience, we utilised Royal Bank’s credibility and association with rugby as an example of how we remain here for Scotland as a fellow rugby fan and a supporter of rugby within our communities evidencing this support through our ‘Real Rugby Heroes’ campaign.
