Samsung is worldwide Olympic partner of the 2018 Winter Games. In the Netherlands Samsung sponsors the Dutch shorttrackers Sjinkie Knegt and Suzanne Schulting. The brief was to claim sponsorship and keep in mind that Samsung stands for: Meaningful progress comes from daring to defy barriers. For an innovative tech brand saying ‘do what you can’t’, we didn’t choose to just put a logo on a suit. We invented a whole new suit. A suit that enables the skaters and coach to do what they can’t: measuring in real time the height at which the skater is positioned above the ice.
