The SAP Interactive Data Space at the headquarters of the German Bundesliga football club TSG Hoffenheim is a lighthouse technology showcase for SAP. SAP is TSG Hoffenheim’s main sponsor and long-time technology partner. The room gives SAP an opportunity to demonstrate how TSG Hoffenheim takes advantage of SAP solutions throughout the entire club.
The SAP Interactive Data Space accomplishes several goals in one, its very existence acts as a demonstration of SAP’s partnership with TSG, it gives SAP somewhere to meet with their clients and prospective clients and demonstrate the capabilities of SAP’s software. It also gives TSG the ideal environment for interactive team meetings and data-based strategy planning supported by SAP’s software.
The room serves as a command centre for the club’s management and its sports teams to quickly obtain datadriven insights across all areas of the club, including sports, fan engagement and club financials. To quote Dr. Peter Görlich, Managing Director of TSG, “We discussed with SAP, what can we do to show this data in the daily business.
This is incredible for a club like TSG Hoffenheim and we can only create such a story with a big and strong partner like SAP, we talk about football and we create football and we make football.” Football is the heart of everything that happens in TSG’s headquarters and this is unmistakable in the design of the room.
