2014 Winners
ESA Professional Development Award
– Fuse Sport + Entertainment
ESA Best of Europe
– KPN – Olympic speed skating campaign 2014 (The Netherlands) – GOLD
– Liberty Insurance – GAA All Ireland Senior Hurling Championship (Ireland) – SILVER
– AB Inbev Jupiler & Red Devils ‘We Are Ready’ World Cup campaign (Belgium) – BRONZE
Best Use of Public Relations
– Jaguar – Keep Pushing
Best Use of Social Media
– Heineken #ShareTheSofa
– McDonald’s FryFutbol (Highly Commended)
Business to Community
– Cravendale: Do Something Marvellous for Sport Relief
– 1% FairShare® (Special Commendation)
Business to Community – Low Budget
– An Post Cycle Series
Business to Consumer
– AG BARR, Proud Soft Drink Supplier Glasgow 2014 Commonwealth Games
Business to Consumer – Low Budget
– Electric Ireland GAA Minor Championships #ThisisMajor
Business to Consumer/Business – Media
– Citroën #DrivenByBeauty
Business to Employee
– McDonald’s EURO Cup 2014
Business to Youth
– Kellogg’s Krave – The Quest for the Chocovore Idol
Multi-National Award
– Heineken #ShareTheSofa
2014 Shortlist
See categories
• 2014 ESA Best of Europe Award
– AB Inbev – Jupiler & Red Devils “We Are Ready” World Cup Campaign (Belgium)
– Allianz and Lang Lang – breaking new ground in cultural sponsorship (Germany)
– Committed to Steps sponsored by Zavarovalnica Tilia (Slovenia)
– DreamHack powered by Telia (Sweden)
– KPN – Olympic speed skating campaign 2014 (The Netherlands)
– Liberty Insurance sponsorship of the GAA All Ireland Senior Hurling Championship (Ireland)
– LCL au Coeur du 100e Tour de France (France)
– Team Messi – adidas (UK)
– Vip Beach Masters 2014 sponsored by Vip mobile (Serbia)
– “Wholehearted Coaches” by Allianz Zagreb (Croatia)
• Best use of Public Relations
– Fuel Your Inner Champion – Multipower Sportsfood Commonwealth Games Ambassadors
– ING Road To Brazil
– Jaguar – Keep Pushing
– #PowerBallads, Electric Ireland’s Sponsorship of Electric Picnic
• Best use of Social Media
– #amazingmoments created by Western Union
– Castrol Footkhana
– #DerrièreLesBleus by Orange / Avec le XV
– Heineken #ShareTheSofa
– McDonald’s FryFutbol
• Business to Community
– 1% FairShare®
– Budweiser Club Futures
– Cravendale: Do Something Marvellous for Sport Relief
– The Big Lunch, supported by Halifax
– The Lloyds Bank and Bank of Scotland Social Entrepreneurs Programme
• Business to Community – Low Budget
– An Post Cycle Series
– Barclays sponsorship of 2014 Pride in London
– The Big Positive Weekend
– Ulster Bank RugbyForce
• Business to Consumer
– AG BARR, Proud Soft Drink Supplier Glasgow 2014 Commonwealth Games
– KPN – Olympic speed skating campaign 2014
– Mars: Win 1 of 500,000 Personalised England Shirts
– Papa John’s & The Football League
– The SSE Hydro: naming rights sponsorship
• Business to Consumer – Low Budget
– CASA BACARDÍ AT ELECTRIC PICNIC
– Electric Ireland GAA Minor Championships #ThisisMajor
– Lexar WRC – A win-win partnership
– Ray-Ban presents ‘The Order of Never Hide’
– SJ – A part of Way Out West
• Business to Consumer/Business – Media
– Citroën #DrivenByBeauty
– Gas Natural Fenosa – Cinergia
– Littlewoods – Great Toy Give Away
– Standard Life Investments’ Ryder Cup Sponsorship
– The ‘AVIOS Big Reward’ with Channel 4
• Business to Employee
– McDonald’s EURO Cup 2014
– One DLL: Connecting employees across oceans
– Standard Life Investments’ Ryder Cup Sponsorship
– The Big Lunch, supported by Halifax
• Business to Youth
– DB Mobility Logistics AG – Youth training for Olympics / Paralympics
– Kellogg’s Krave – The Quest for the Chocovore Idol
– McDonald’s McFlurry Summer Scoop
– Vauxhall Youth Programme
– Vodafone Sponsorship of Summertime Ball
• Multi-National Award
– Heineken #ShareTheSofa
– Johnnie Walker Join the Pact
– McDonald’s EURO Cup 2014
– Standard Life Investments’ Ryder Cup Sponsorship
• Professional Development Award
– Fuse Sport + Entertainment
– Sport @ WH
– The Story Lab