Building on the success of their 2018 partnership with the Great British High Street Awards, Visa focused efforts in 2019 on a Spend & Win Competition in order to further benefit small independent businesses – the backbone of UK high streets and local communities. The competition was open to anyone who made a purchase in participating small, independent retailers, and when a customer won a cash prize, the retailer also won! Visa brand ambassadors visited high street retailers raising awareness of the competition, distributing point of sale materials and putting a friendly, authentic face to the Visa brand, truly demonstrating to UK small businesses that Visa cares.
