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AWARDS
  • 2025 ESA Awards
    • Winners & Shortlist
    • ESA Best of Europe
    • Photos
    • Partners
    • Judges
    • FAQ & Dates
    • Rules of Entry
    • Ceremony
  • Previous Awards
    • Previous Winners
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Turn The O2 into The O3

With our sponsorship of The O2, we aim to set the industry benchmark for live entertainment, creating unforgettable moments.

Drake started his UK tour in April, with 7 dates at The O2. We changed the venue’s name in honour of his track ‘God’s Plan’, which spent 9 weeks at number 1 & includes the lyrics “And you know me/Turn The O2 into The O3”.

We altered the sign and Drake posted to his 57m followers, followed by shares from Nick Grimshaw, Calfreezy & GRM Daily. We ran a prize draw encouraging photos with #DrakeTheO3, generating 140M+ impressions & 1.8m+ engagements on social.PR coverage included BBC Radio 1, The Times, Billboard, GQ & Campaign: 96 pieces with an OTS of 96m & 28M reach.

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