With our sponsorship of The O2, we aim to set the industry benchmark for live entertainment, creating unforgettable moments.
Drake started his UK tour in April, with 7 dates at The O2. We changed the venue’s name in honour of his track ‘God’s Plan’, which spent 9 weeks at number 1 & includes the lyrics “And you know me/Turn The O2 into The O3”.
We altered the sign and Drake posted to his 57m followers, followed by shares from Nick Grimshaw, Calfreezy & GRM Daily. We ran a prize draw encouraging photos with #DrakeTheO3, generating 140M+ impressions & 1.8m+ engagements on social.PR coverage included BBC Radio 1, The Times, Billboard, GQ & Campaign: 96 pieces with an OTS of 96m & 28M reach.