Vodafone’s brand purpose is to connect everybody to live a better today, and build a better tomorrow. Our brand expression : The Future is Exciting. Ready? We’re Ireland’s top comedy sponsor*, thanks to significant investment over several years. We’ve built a strategic platform in #CentreStage – and we saw the opportunity to use our LOL credentials to answer a business need for brand consideration with a key audience – Youth. An audience for whom comedy is the #1 social currency, bigger than music, and one that thrives on the shared experience. Why? Because a shared sense of humour helps people connect. Ladies and Gentlemen, we give you…Ireland’s Funniest Fecker.
