ESA Board Director Sophie Morris, founder of Millharbour Marketing, recently spoke to BBC Radio 5’s #WakeUpToMoney about the impact of Coronavirus on the world of sponsorship.
In this blog post, Sophie highlights the six key points for sponsors and rights-holders to weather the storm – from the importance of a good sponsor relationship to how to capitalise on new entrants in sponsorship.
For more content from ESA member Millharbour Marketing, including an insightful overview of ESA’s ‘Partnerships with Purpose’ webinar with the Premier League’s Tom Greenwood and a summary of ESA’s 2020 trends report, head HERE.