The FIFA World Cup is back, and this time it’s bigger than ever. Forty-eight teams, more European nations than before, and a deeply unorthodox schedule. To beat the heat, two-thirds of the group-stage matches will kick off after 11pm in Central Europe, turning this tournament into a twilight spectacle.
So, what does that mean for brands, broadcasters and rights holders? How do they keep fans connected to this cross-cultural moment of joy, when tuning in live isn’t always an option?
Join our panel as we explore the opportunities this offbeat World Cup creates, including reimagining the fan experience after dark, how teams plan to bring supporters closer to camp despite the time difference, the role media owners can play in helping fans catch up on key moments, and how all of this might impact the players themselves.
As ever, the World Cup is more than a football tournament. This one has become a creative challenge.
Register now for the ever-popular annual ESA Breakfast with Wasserman, with speakers including:.
- Emily Heath | Global Brand Director, Rexona/Sure | Unilever
- Ledley King | Former England defender, 2010 FIFA World Cup veteran
- Sarah Dawson | EVP/MD of Brands and Properties UK at Wasserman
The final panel will be announced soon.
