As the energy sector emerges from a challenging period, a special ESA Event will explore how numerous companies are rebuilding trust and engagement with consumers through innovative, authentic, purpose-led sponsorship programmes that support their enjoyment of sport, music and other passion points.
Join us at the OVO Hydro in Glasgow on the afternoon of 10 June and hear three brand speakers talk in detail about the impact of their commercial partnerships:
- James Corcoran | Head of Brand Partnerships | Centrica
- Julie Keough | Brand & Reputation Director | ScottishPower
- James Watts | Head of Brand Sponsorship & Experiential | OVO
Event timings
15:00-15:30 arrivals and networking
15:30-16:30 session
16:30-17:30 additional networking and venue tour (optional)
James Corcoran
Head of Brand Partnerships, Centrica
James has a range of work experience in the field of account management and director roles. James started their career as an Account Executive at ISG Live in 2009 and gradually worked their way up to Senior Account Manager and then Client Services Director. In 2018, they joined Fuse as a Senior Account Director and later became a Group Director. Since 2023, they have held the position of Head of Strategic Brand Partnerships at British Gas.
Julie Keough
Brand & Reputation Director, ScottishPower
Julie is a passionate brand & marketing strategist with experience leading national and international teams across retail, travel, tourism and energy. As Brand & Reputation Director at ScottishPower, she oversees brand strategy, corporate marketing, partnerships, and sponsorships. Julie has led global campaigns, rebranding programs and strategic partnerships with WWF and Cancer Research UK. She also spearheads their landmark and award-winning partnerships with Scottish Women’s Football and the Scottish Women’s Premier League, connecting the grassroots to the elite level of the women’s game. Julie is dedicated to using ScottishPower’s platform to enhance awareness, diversity and participation in women’s football, creating meaningful, authentic and action-driven initiatives.
James Watts
Head of Brand Sponsorship & Experiential, OVO
James’ career started in consumer brand PR for TUI UK before moving across to the FMCG sector. He worked in-house at Unilever and in agency roles at WPP and VCCP on numerous major consumer groups and brands, from Diageo’s beers and spirits portfolio to Warburtons, Royal Caribbean, Lidl and SodaStream. James joined the OVO brand team in 2021. As Head of Brand Sponsorship & Experiential, his focus is driving customer engagement via the brand’s live music & venues strategy. The ‘OVO EV Karaoke’ campaign with Jessie Ware and Clara Amfo was shortlisted at the 2025 ESA Awards for Best Use of Talent, and at the UK Sponsorship Awards for Best Sustainability, Best Social & Digital and Best Branded Content.
The webinar recording is available exclusively to ESA members in our website event resources.
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