*** Please note that this event has been rescheduled from its original date of 25 February ***
Film partnerships offer brands a rare opportunity to align with premium cultural moments – often without the cost barriers typically associated with licensing.
This ESA event will demystify how official film partnerships work, revealing how brands can collaborate with major studios through marketing-led agreements, with no up-front licensing fees, requiring only a commitment to activation and media spend.
Designed for brands, rights holders and agencies alike, the session will explore the mechanics of film partnerships, showcase a real-world brand case study, and offer a glimpse of future cinematic opportunities through an exclusive slate presentation from Paramount.
The evening will conclude with a private screening of Top Gun: Maverick in Paramount’s exclusive screening room – a rare opportunity to experience one of the most successful film partnerships of recent years in the environment where studio decisions are made.
Places are limited to 50 ESA members and will be allocated on a first-come, first-served basis with a maximum of two per member organisation.
Provisional agenda
16:30 – Arrivals, drinks & networking
17:00 – Welcome and introduction: How official film partnerships work
- John Ridley, Film Partnership Consultant at Pearl & Dean
17:20 – Brand case studies
- Ya-Lin Chen, Head of Partnerships & Promotions at Paramount Pictures UK
- Fiona Page, Partnerships & Promotions Manager at Paramount Pictures UK
17:40 – Upcoming film slate presentation
- Ya-Lin Chen, Head of Partnerships & Promotions at Paramount Pictures UK
18:00 – Drinks, canapes & networking
18:30 – Private screening of Top Gun: Maverick
20:45 – Event closes.
