This year’s in-person Irish Event features market-leading work in sponsorship across arts, sport, and culture.
The audience in Dublin will hear a keynote presentation from Jasmine Skee of Guild Esports, whose work with Sky Broadband on the #NoRoomForAbuse campaign resulted in success at the 2024 ESA Awards in the Esports and Gaming Sponsorship and Sponsorship with a Social Purpose categories.
In the run-up to Paris 2024, Phil Greene and Suzanne Lloyd from Permanent TSB will discuss how they are elevating PTSB’s brand promise through sponsorship of Team Ireland, supported by Gavin Noble of the Olympic Federation of Ireland. This will be followed by a session on demystifying sponsorship and the arts with ESA Board Director Martin Prendergast and Aileen Galvin of Sync and Swim.
Cassandra Joyce of Pearl & Dean Ireland will give a presentation on cinema sponsorship, and ESA Chair Sophie Morris will provide an update on 2024 sponsorship trends alongside the unveiling of a new piece of Irish sponsorship industry research. Special announcements are also expected from members of the sponsorship community in Ireland.
The gathering will also feature a panel discussion hosted by Shane McGonigle, CEO of Marketing Institute Ireland, who will be joined by winners of the 2024 MII AIM Awards.
We are grateful to ODEON Point Square for hosting this event.
Agenda (local times)
| 12:15 | Arrivals | Light lunch & refreshments |
| 13:00 | Welcome and introductions | Daragh Persse (ESA) |
| 13:05 | Irish sponsorship community announcement | Daragh Persse (ESA) |
| 13:15 | ESA update and trends Irish sponsorship industry research | Introduced by Teneo Sophie Morris (ESA) Research presentation by ONSIDE |
| 13:45 | Elevating PTSB’s brand promise through sponsorship of Team Ireland | Introduced by Sport for Business Phil Greene & Suzanne Lloyd (PTSB); Gavin Noble (OFI) |
| 14:15 | Demystifying sponsorship and the arts | Introduced by Ogilvy Martin Prendergast (ESA) Aileen Galvin (Sync and Swim) |
| 14:35 | Tribute to John Trainor | Joe Canning |
| 14:40 | BREAK | |
| 15:00 | Cinema sponsorship presentation | Introduced by Legacy Communications Cassandra Joyce (Pearl & Dean Ireland) |
| 15:15 | MII AIM Awards sponsorship winners panel | Hosted by Shane McGonigle (MII) |
| 15:45 | ESA Awards winners Sky Broadband & Guild Esports #NoRoomForAbuse | Introduced by Core Jasmine Skee (Guild Esports) |
| 16:15 | Networking | |
| 17:00 | ENDS |
Aileen Galvin
Managing Director, Sync & Swim
Phil Greene
Sponsorship Manager, PTSB
Cassandra Joyce
Group Sales Director, Pearl & Dean Ireland
Cassie Joyce is Group Sales Director with Pearl & Dean Ireland, where she has worked for over 20 years.
Before falling in love with cinema advertising, she worked at Checkout, Food & Wine magazine and with EMAP in the UK.
Suzanne Lloyd
Head of Brand & Marketing, PTSB
Suzanne has more than 20 years’ experience leading brand, marketing and sponsorship strategies with international and Irish financial brands. As Head of Brand & Marketing, Suzanne led PTSB’s repositioning in the Irish banking market in 2023 and is responsible for customer acquisition and retention strategies delivering exceptional customer experience and sustainable business growth.
Sophie Morris
Chair, ESA
Sophie Morris is Co-Founder and Director of Sponsor View (formerly Millharbour Marketing) and has worked in marketing and sponsorship for over 20 years. She is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing and a member of the Market Research Society.
Sophie also sits on the Board of the Institute for Sport Business at Loughborough University and the Danish sponsorship group ‘SPOT:ON’ and judges sponsorship awards in the UK, Belgium, Slovenia and for ESA. In 2023 she was elected as Chair of ESA.
Gavin Noble
Brand and Performance; Team Ireland Chef de Mission, Olympic Federation of Ireland
Martin Prendergast
Arts Partnerships & Public Affairs Consultant, MPC
Martin works with some of the most exciting and prestigious arts organisations in the UK, including RADA, The BRIT School, Lightroom and Artichoke. Formerly Director of Communications at the National Theatre, and at Guardian News and Media before that, he set up Martin Prendergast Communications (MPC) in 2018.
Martin has worked with some of the world’s most famous brands, including American Express, Aviva, Coutts, Sotheby’s and The Guardian, to create award-winning and valuable brand partnerships. As a Board Director of ESA he is interested in understanding how the value and profile of arts sponsorships can be elevated so that it is closer to that of the sports sector. He is a trustee of Theatre Peckham and HOME in Manchester, and a proud Speaker for Schools.
Jasmine Skee
CEO, Guild Esports
Jasmine is CEO of Guild Esports, the iconic esports team co-owned by David Beckham. Initially joining as CMO in March 2022, Jasmine was instrumental in securing valuable sponsorships with Sky, Subway and hummel. Since taking on the CEO role, Jasmine has spearheaded the launch of new initiatives such as Guild Studios, a Gen-Z-focused in-house production and creative agency.
Jasmine has over 20 years’ marketing and senior management experience. As Director of Propositions & Products at Three UK, she delivered partnerships with Chelsea FC, Activision and Snap. As the UK’s only female CEO of a publicly listed esports organisation, Jasmine is dedicated to ensuring Guild authentically speaks to women and diverse gamers, while providing a safe and inclusive place for all gamers to connect and play.
