Community and grassroots participation is the lifeblood of sport, playing a crucial role in delivering impactful programmes and delivering lasting legacies for young people. But as COVID-19 has brought participation sport to a halt, what will the lasting impact on community programmes be – and how crucial will brands and sponsors be in helping them to bounce back?
ESA’s Sponsorship Sentiment Tracker has found that 35% of respondents anticipate an increase in grassroots participation post-COVID, and getting the active support of sponsors will be vital if community sport is to return to full strength. Beyond COVID, community sponsorship offers a tangible and engaging platform for brands to connect with consumers, and this webinar will also explore best-practice sponsorship activation across community programmes.
Join ESA Chairman Andy Westlake in conversation with marketing leaders from McDonalds, London Sport, Volunteer it Yourself and more to explore the future for community sponsorship.
Tom Barnsley
Senior Manager, Sports Sponsorship
McDonalds
Amy Crees
Head of Partnerships
Sport England
Tove Okunniwa
CEO
London Sport
Tim Reading
CEO
Volunteer it Yourself
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA has launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording has been made available exclusively to ESA members in our website Resources.
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