Advertising agencies have tight contacts with brands but is sponsorship included in their toolbox?
In this ESA webinar we will explore how collaboration between sponsorship agencies and advertising agencies can deliver creatively to match the passion points of consumers.
Our expert panel will consider what the two sides can learn from each other in the course of an integrated campaign, and how they can harmonise to achieve the perfect brand match.
Garry Dods
Founder and MD, WeAreFearless.
WeAreFearless. is a bold integrated creative agency specialising in sports, esports and entertainment. Fearless have a unique approach to solving business challenges differently by harnessing the power of psychology and creativity and use their cutting edge insight tool HumanValues to underpin this. They call it boldness with backup.
Garry has over 25 years’ experience developing and executing award-winning partnerships, content and multi-channel campaigns from his time at Mars, Octagon and WeAreFearless. Client experience includes Visa, Mars, Mastercard, TeamViewer, BMW, Bridgestone, KitKat and Vodafone.
WeAreFearless. have been ESA’s European Sponsorship Agency of the Year from 2020-2023. In 2019 Fearless won The Marketing Society’s Best International campaign for their Bridgestone Olympic brand campaign in eight markets, and were recognised as the Sport Industry’s Best Young Agency.
Tommi Laiho
Author, columnist, creative director
One of Finland’s most rewarded creatives. Over 100 international and national awards including Cannes, Epica, Eurobest and New York. Award-winning author with two crime novels. Has written over 500 columns about marketing and advertising.
FOLK FINLAND: Creator, founder (2010-)
SEK & GREY: Creative director (2008-2010)
TBWA: StrategyDirector, partner (2003-2008)
James Williams
Global sponsorship and marketing leader
A global sports executive with over 25 years’ experience both agency and brand side. Last year James finished a highly successful 16-year career at Coca-Cola, the last 12 of which involved leading the Summer Olympic and Paralympic Games, building and transforming teams in London, Rio and Tokyo.
In Japan, James delivered Coca-Cola’s most successful Games on record, over-delivering on commercial returns of US$375m NSR, consumer engagement average of +28% on key metrics and ESG impact all integrated into one simple, transformational plan.
Over his time he has delivered some of the most innovative, creative and engaging campaigns in many countries. He has worked at the highest level leading highly complex, multi-functional & cross-cultural programmes, marketing campaigns, commercial strategies and sports events along with managing high-profile key stakeholders.
Risto Oksanen
ESA Board Director
Risto is a passionate voice for sponsorship and events. He was the Chairman of the Board of the Finnish Sponsorship & Events Association (spot.fi) for a long time. He is CEO and partner in sponsorship agency Red Carpet Brand Alliances Oy (rcba.fi), working with both brands and rights holders in the sports, events, culture and movie sectors.
Risto works to reinforce the role of sponsorship in an ever-changing media landscape. He is also passionate about strengthening cooperation between European countries within the sponsorship industry.
The webinar recording is available in our website video resources.
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