
Pricing and valuing sponsorship remains an enduring challenge for the sponsorship industry.
In this “Pricing Power Hour”, we explore best practice pricing techniques, current market trends, establishing and articulating sponsorship value and top pricing tips for both buyers and sellers of sponsorship. We’ll also discuss how the market is evolving and the emergence of performance related sponsorship models – considering what role this might play in future sponsorship negotiations.
Join Think!Sponsorship’s Founder, Catherine Hawkins, for what promises to be a stimulating #ESAwebinar on a challenging subject.
Catherine Hawkins
Founder, Think!Sponsorship

Catherine Hawkins is a commercial specialist with over 20 years of experience in the sales and sponsorship sector. These include the largest one-day sponsorship conference in the UK (Think!Sponsorship), research tool Find!Sponsorship, the Talk!Sponsorship networking series (including the Women in Sponsorship events) and the acclaimed Sell!Your Sponsorship workshop training events which she delivers herself.
Catherine specialises in working with sponsorship-seekers to identify assets and opportunities with the goal of converting these into sustainable commercial programmes. Described by her peers as a ‘business woman who gets it, gets it done and leaves you smiling’ Catherine counts Forestry England, Edinburgh International Festival, EFL, Royal College of Nursing and London Zoo amongst a broad-range of organisations with whom she has recently worked.
Catherine is Course Director of the ESA Sponsorship Sales Certificate which accredits sponsorship practitioners in best-practice sales techniques- she delivers this course and assesses candidates on an ongoing basis. She is a judge on The Barrie Gill Award for Most Promising Young Sponsorship Executive and a regular contributor/moderator at conferences and industry events across Europe. She is a Non-Executive Director of National Parks Partnerships – a specialist board set up to represent the commercial interests of the 15 UK National Parks, and a Trustee of the Essex Wildlife Trust.
The webinar will close with a Q&A.
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
The webinar recording is available exclusively to ESA members in our website video resources and the slides here.
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