On the 9th November 2018, the European Sponsorship Association (ESA), the not for profit organisation that works to improve standards across the sponsorship industry, announced a partnership with Cannes Lions, the International Festival of Creativity that celebrates the most creative branded communications from around the world.
As part of this partnership, Cannes Lions will open its doors and digital platform, The Work, to inspire and educate ESA members. A series of events will also allow ESA members to learn from other marketing sectors from around the world.
In return, ESA will support Cannes Lions’ newly announced Entertainment Lions for Sport awards, encouraging ESA members to enter and to attend the Festival.
Andy Westlake, Chairman of ESA, commented
Cannes Lions is the Gold Standard in global marketing and we’re delighted to work with them to help our industry continue to grow. Sponsorship is often seen as restrictive due to tight contractual parameters, but we hope to use this partnership as a springboard for our members to unlock new creative ways of delivering brilliant sponsorship campaigns, and to grow the profile of sponsorship in boardrooms across the world.”
Louise Benson, VP Festivals, Cannes Lions, added
Creativity is a fundamental driver for marketing effectiveness, and sport and sponsorship are no exceptions. We’ve seen huge interest from the sports industry at Cannes Lions and our creation of a standalone Lion – the Entertainment Lion for Sport – is testament to that. ESA has helped us shape this award. We now look forward to working together to help raise creative standards across the industry.”
Watch and download clips from the round table event discussing Creativity in Sport and featuring:
Melissa Brown – NFL | Mark Bullingham – The FA | Jackie Fast – ESA Board Director and 2018 The Apprentice candidate | James Kirkham – Copa 90 | Tove Okunniwa – London Sport | Mark Osikoya – NBA | Viviane Paxinos – The Discovery Channel | Keith Perry – formerly Telegraph Media Group (sport) (Moderator) | Stuart Wareman – ESA Board Director and Marriott International (Europe) | Andy Westlake – ESA Chairman and Westlake Consulting Ltd.
–ENDS–
Notice to Editors
For more information please contact:
Charlie Staerck
Marcomms & Events Manager – European Sponsorship Association (ESA)
e: charliestaerck@sponsorship.org | t: +44 (0)20 8390 3311 | www.sponsorship.org
About European Sponsorship Association:
The European Sponsorship Association (ESA) is a membership association whose mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA does this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Awards, all have these goals as their core objectives.
ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.
www.sponsorship.org
About Cannes Lions:
Cannes Lions International Festival of Creativity The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the Festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, entries from all over the world are showcased and judged at the Festival.
The five-day Festival is the only truly global meeting place for professionals working in advertising and communications. Attendees from nearly 100 countries come to experience five days of workshops, exhibitions, screenings, master classes and high-profile seminars presented by renowned worldwide industry leaders.
Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Brand Experience & Activation, Creative Data, Creative Effectiveness, Creative eCommerce, Creative Strategy, Design, Digital Craft, Direct, Entertainment, Film, Film Craft, Glass: The Lion for Change, Health & Wellness, Industry Craft, Innovation, Media, Mobile, Music, Outdoor, Pharma, PR, Print & Publishing, Radio & Audio, Sport, Social & Influencer, Sustainable Development Goals, Titanium.
https://www.canneslions.com/
