The European Sponsorship Association (ESA) is pleased to announce that leading sports marketing and data analytics business, DataPOWA, has partnered with the 2021 ESA Awards.
As part of the partnership, DataPOWA will become the official Event Partner of the most prestigious awards ceremony in European sponsorship.
DataPOWA will also become the category partner of the coveted Sport Sponsorship category at the 2021 ESA Awards ceremony.
With COVID-19 causing widespread disruption to the sports and entertainment sectors in recent months, the 2021 ESA Awards have adopted a new, simplified ‘elevator pitch’ presentation format for award submissions, as well as a virtual judging panel and discounted entry fees.
DataPOWA is now in its third year of supporting the ESA Awards, which showcases the best and brightest of European sponsorship. Winners in 2020 included Arsenal, Cadbury, DHL, The FA, Gillette, Marriott International, Paddy Power, the Premier League, Virgin Media and Vodafone.
Michael Flynn, DataPOWA CEO said:
“DataPOWA are extremely proud to extend our role as sponsor of the ESA Awards, the most authoritative sponsorship awards within the industry. ESA has a ‘best of breed’ membership who advance the sector with world leading innovation, and the ESA Awards Judging Panel are among the best practitioners in Europe.
It’s an exciting time for DataPOWA as we continue to develop POWA index, now promoting our ‘social media sponsorship packages’, enabling new revenue streams for rights holders, whilst also preparing to launch our new index ‘athletePOWA’.”
Jackie Fast, ESA Awards Chair, said:
“We’re thrilled to partner with DataPOWA to deliver the ESA Awards for a third straight year. Despite the challenging circumstances facing our industry, we’ve seen incredible enthusiasm for the 2021 ESA Awards during the entry process. We’re looking forward to yet another year of strong entries, and it’s due to the support of fantastic partners like DataPOWA that ESA will be able to celebrate the best and brightest of European sponsorship again next year.”
–ENDS–
About the ESA Awards:
The ESA Awards showcases the very best work in the sponsorship industry across Europe. Every year ESA receives submissions from some of the most innovative, thought provoking and memorable sponsorship campaigns. The awards include ESA Sponsorship of the Year and ESA Best of Europe, as well as more than a dozen sector-focused and discipline-based awards.
About DataPOWA:
DataPOWA is a business offering specialist marketing and data services to sports rights holders, brands and agencies. In November 2018 it launched AI software POWA index, a proprietary data and SaaS technology platform that is driving a new standard in the sports sponsorship sector, as well as developing new social media revenue streams for rights holders. In January 2021 it is launching athletePOWA. The influence and impact of sports stars has evolved, athletePOWA is the way to measure it.
For media queries, please contact:
Max Weber
Marketing Communications and Events Manager – ESA Email: maxweber@sponsorship.org / Phone: +44 (0)20 8390 3311
