The European Tour has today announced a multi-year partnership with Zoom Video Communications, Inc.
As the European Tour’s Official Unified Communications Partner, Zoom will provide comprehensive communications services including virtual and collaborative experiences for media, commercial partners, hospitality guests and the Tour’s global fanbase, through exclusive live-sport experiences.
Zoom will deliver virtual press conferences and facilitate key stakeholder activities at tournaments via the new Zoom Media Centre launched at this week’s Betfred British Masters hosted by Danny Willett at The Belfry, whilst also providing its services to the European Challenge Tour and Legends Tour.
In doing so, Zoom will assist the European Tour to achieve its sustainability goals moving forward, specifically contributing to its remote operations including tournament planning, which will reduce its carbon emissions by using its virtual communications services and enhanced collaboration services in the future.
Guests of Zoom and the European Tour will also be offered the chance to join the Virtual Clubhouse through Zoom at select events to experience a range of innovative spectator engagements.
Guy Kinnings, Deputy CEO European Tour, Ryder Cup Director and Chief Commercial Officer, said: “We are delighted to welcome Zoom as the Official Unified Communications platform of the European Tour. The way each of us interacts has changed considerably over the past 12 to 18 months and we are excited to fully leverage the broad capabilities and services of Zoom to our wider business, creating innovative solutions for driving future engagement with players, media, partners and our fans.”
Michael Cole, Chief Technology Officer at the European Tour, added: “Leveraging the cloud-based and unified communications of Zoom will enable the European Tour to become even more agile as an organisation and provide unparalleled levels of collaboration in the delivery of our world-class global tournaments.”
Janine Pelosi, Chief Marketing Officer at Zoom, said: “We are thrilled to enter a multi-year partnership with the European Tour. Through a combination of virtual and on-site activations we will provide a seamless hybrid and collaborative model shaping the future of sports events for all stakeholders involved including media, commercial partners, hospitality guests and the fans.”
Zoom joins Rolex, BMW, Callaway, DP World, Emirates and Workday as Official Partners of the European Tour.
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EUROPEAN TOUR COMMUNICATIONS
Wentworth Drive | Virginia Water | Surrey | GU25 4LX | UNITED KINGDOM
Tel: +44 (0) 1344 840400 | Email: Comms@europeantour.com
About the European Tour
The European Tour is ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.
Innovative: The European Tour is driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We have recognised the need for golf to modernise for future fans and we are committed to engaging new audiences whilst respecting the tradition of our sport.
Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the health benefits of playing golf.
Global: Since the European Tour was formed in 1972, players from 36 different countries have won tournaments, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with Rolex, BMW, Callaway, DP World, Emirates, Workday and Zoom as Official Partners.
The European Tour also manages the developmental Challenge Tour and the Legends Tour (formerly known as the Staysure Tour) which is the men’s professional golf tour for members aged 50 and older.
The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, the Ryder Cup.
About Zoom
Zoom is for you. We help you express ideas, connect to others, and build toward a future limited only by your imagination. Our frictionless communications platform is the only one that started with video as its foundation, and we have set the standard for innovation ever since. That is why we are an intuitive, scalable, and secure choice for large enterprises, small businesses, and individuals alike. Founded in 2011, Zoom is publicly traded (NASDAQ:ZM) and headquartered in San Jose, California. Visit zoom.com and follow @zoom.
