London 2019: ESA member Pearl & Dean, the iconic cinema sales house, today announces its new partnership with Everyman, the fastest growing cinema exhibition brand.
Pearl & Dean will work with Everyman, offering media space to brands and agencies, as well as brokering partnerships and other cinema activations.
Everyman currently represents 2% of national cinema admissions, with over 4 million cinemagoers predicted for 2019.
In 2000, the brand relaunched as a boutique cinema experience based on its original Everyman Hampstead site which was established in 1933. The boutique circuit has now expanded to 31 sites in prime high streets, providing a discerning cinema experience. Everyman plans to open 12 further venues in the coming two years.
Everyman’s success and growth strategy centres on creating a hospitality-led approach to cinema, where customers can enjoy indulging, from hand-rolled pizzas and burgers to a glass of wine with their film.
The famous Asteroid theme tune (“Pah, pah, pah…”) will be back on Everyman screens from February 2020.
Kathryn Jacob OBE, CEO of Pearl & Dean, said:
“We are absolutely delighted to welcome Everyman back to Pearl & Dean! Our relationship with Everyman as their first advertising sales partner dates back to 2000 and it’s a joy to be working with them again. We are so very excited to start conversations around innovative brand partnerships with Everyman’s ever-growing portfolio.”
Crispin Lilly, CEO of Everyman, said:
“We are delighted to be re-establishing our relationship with Pearl & Dean. We are very much looking forward to working together again: the team there have a long history of delivering creative and innovative brand partnerships which we believe will work exceptionally well again for us here at Everyman.”
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About Pearl & Dean
Pearl & Dean is the UK’s best-known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, AMC and Omniplex sites. Its iconic theme tune, Asteroid, evokes an instant aroma of popcorn and fun.
Pearl & Dean also represents the majority of the independent exhibition sector, with a portfolio of quality circuits such as Scott Cinemas, Northern Morris and WTW Cinemas as well as independently-operated cinemas and experience cinemas like Luna, each offering individuality and often a specialist audience. Pearl & Dean’s cinemas offer a varied schedule of programming – from the latest blockbusters through to classic and art-house movies to alternative content such as live opera or concerts.
All of this enables Pearl & Dean to offer advertisers precise targeting of either specific demographics or the population as a whole, in an environment where advertisers can showcase brands to a relaxed and captive audience.
About Everyman Cinemas
Everyman is redefining cinema. Bringing an innovative lifestyle approach to our venues, where you swap your soft drink for a nice glass of red wine and a slice of freshly made pizza served to your seat.
We create a warm and friendly atmosphere, with an excellent food and drink selection and fantastic customer service. With a wide array of mainstream, independent and classic films, special events, launches and a diverse calendar of live satellite broadcasts, there is something for everyone at Everyman.
Everyman is also arriving in new towns and cities across the UK over the coming months and years.