Eyeballr, a new AI‑driven audience intelligence platform for global sport, has launched to provide rights owners, broadcasters, sponsors, and agencies with a real‑time, piracy‑inclusive view of who is watching, and what their exposure is worth.
Built for a fragmented media landscape, Eyeballr rebuilds scattered audiences across linear broadcast, OTT, streaming platforms and illegal streaming into a single, defensible picture of viewership and sponsorship exposure. The platform connects total audience, on‑screen brand presence and media value, from global roll‑ups down to individual fixtures and sessions.
“The way fans watch sport today is anything but straightforward,” said Stephen O’Malley, co-founder of Eyeballr. “We built Eyeballr so the industry can finally see the whole picture, not just the parts that are easy to count. By treating piracy as a signal, not a black hole, and by unifying data across every screen, we give decision‑makers numbers they can defend and act on.”
Eyeballr’s AI‑driven analytics quantify total viewership and connect it directly to on‑screen brands, enabling rights owners and their partners to:
- Understand where and how fans actually watch
- Benchmark competitions and markets using a single, consistent methodology
- Prove the true value of media and sponsorship inventory with piracy included, not ignored
The platform has been designed for commercial, sponsorship, and media teams who need fast answers to questions about reach, exposure and value in every market.
Eyeballr is already live across Formula 1, Major League Soccer, Premier League, UEFA Champions League, Saudi Pro League with further properties to follow soon,next being Major League Baseball.
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About Eyeballr
Eyeballr (https://eyeballr.ai/) is a UK‑headquartered business led by experienced founders, Tom Smith and Stephen O’Malley, who have expertise in start‑up and scale‑up sports technology and data analytics businesses. They have a proven track record of building technology companies from the ground up and have together been part of the founding team of two businesses that achieved successful exits.
Eyeballr is an AI‑driven benchmarking platform built to eliminate the blind spots of traditional sports measurement. We unify signals from broadcast, streaming, and piracy, automate the heavy lifting of analysis, and deliver contextual audience and brand‑exposure intelligence by market and by session. The result is accurate, defensible, and actionable metrics for a fragmented media landscape – so rights owners, sponsors, broadcasters, and agencies can see the full audience and prove the real value of their rights.
Media contact
Stephen O’Malley
Co‑Founder
Eyeballr Email
