FC Utrecht has appointed Two Circles, the data-driven sports agency, to place insight at the heart of its strategy and help the Club increase supporter engagement and commercial performance.
With the ambition of growing match day attendances at Stadion Galgenwaard, FC Utrecht is committed to increasing its understanding of all FC Utrecht supporters. This includes ongoing and comprehensive analysis to enable the club to improve communication with the right messages through the right channels. This will lead to better fan engagement and matchday experiences.
Folke Nagtegaal, Head of Marketing at FC Utrecht, said, “We are very pleased with the work that the partnership with Two Circles has delivered so far. We wanted to approach this season in a different way and are already seeing the results. FC Utrecht has already been able to gain a deeper level of customer insight. This is an innovative development not only for FC Utrecht but for Dutch Football.”
Kristian Gotsch, Lead Consultant at Two Circles, added: “Two Circles is delighted to be working with FC Utrecht, a club with great potential on and off the pitch. Our experience in this area has allowed us to build strong campaigns around actionable insight and we are looking forward to helping the club break new ground and get closer to its supporters and achieve its commercial goals.”
Two Circles has been helping rights holders develop their commercial propositions through building stronger relationships with their supporters since 2011. The business is now part of ESP Properties, a WPP company.
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For further information, contact:
Maggi Broadbent, Two Circles, on 0203 008 6113
About Two Circles
Two Circles is a data driven sports marketing agency that helps sports organisations build stronger relationships with their customers to drive growth. The business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In May 2015, Two Circles became part of ESP Properties, a WPP company. ESP Properties is a new type of agency, dedicated to helping rights holders from the worlds of sports and entertainment take advantage of digital and data driven changes in the media landscape.
The agency’s clients include Valencia CF, Liverpool FC, Fulham FC, Southampton FC, Bath Rugby, Harlequin FC, Wasps, London Irish, Ascot Racecourse, the Federation Equestre Internationale, the Lawn Tennis Association and Youth Sport Trust.
