Following a competitive pitch process, FleishmanHillard and Tie Break Tens will partner on an integrated approach to raise the brand and social profile of the quick-fire tennis format in the UK and globally. FHF will immediately begin support of Tie Break Tens across all social channels and digital outputs and assist with future global events currently in the pipeline as they are confirmed. The account is overseen by Head of Sports & Entertainment, Chris Gratton.
Since its first tournament in London in 2015, Tie Break Tens has thrilled spectators with its speed of play and action-packed live events, growing quickly into a global sports presence. Unlike conventional tennis matches, Tie Break Tens matches are comprised solely of tie-breaks in which every point counts.
Tie Break Tens tournaments feature some of the world’s best players in some of the world’s most iconic venues, from Melbourne to Vienna and most recently in Madison Square Garden. Past participants include Andy Murray, Serena Williams, Novak Djokovic, Maria Sharapova and many more.
Felicity Barnard, CEO at Tie Break Tens said “As we continue to grow the global profile of Tie Break Tens, the work that we do with FleishmanHillard will be critical to our future success. With exciting live tournaments in the pipeline for 2019, our growing series of grassroots events, TB10 Play, to our social media offering, we believe that FH’s combination of global creds and nimble creative thinking are the perfect fit for our brand.”
Reflecting on Tie Break Tens Chris Gratton said “Tie Break Tens is such an exciting organisation to be working with, and we can’t wait to bring this new format to the masses and change the face of tennis as people know it. We see boundless growth potential for Tie Break Tens as a true mix of sport and entertainment.”
FleishmanHillard adds Tie Break Tens to a growing roster of clients under the Sport & Entertainment offering within the Brand Marketing practice, headed up by Lauren Winter.
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For more information about Tie Break Tens’ partnership with FleishmanHillard, please contact Chris Gratton via email at chris.gratton@fhflondon.co.uk or call 0208 618 1747.
About FleishmanHillard:
FleishmanHillard specializes in public relations, public affairs, marketing, paid media, and transmedia and social content. FleishmanHillard was named PRWeek’s 2014 Global Agency of the Year, “Standout Agency” on Advertising Age’s 2013 A-List; NAFE’s “Top 50 Companies for Executive Women” for 2010-2016; and among PRWeek’s 2013 “Best Places to Work.” The firm’s award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of Omnicom Public Relations Group, and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.
About Tie Break Tens:
Tie Break Tens is a quick-fire version of tennis that anyone can play. Unlike conventional tennis matches, Tie Break Tens matches are comprised solely of tie breaks – no games, no sets, just exhilarating ten- point breakers in which every point counts.
The Tie Break Tens series sees world-class players going head to head in fast-paced, action-packed knock out tournaments at prestigious venues around the globe for winner-takes-all prizes of $250,000 each. So far, TB10s has visited London, Vienna, Madrid, Melbourne and New York City.
For more information, please visit www.tiebreaktens.com or email us at press@tiebreaktens.com