Road House, a brand new commercial esports agency, has been launched by former global ESL executive, Charlie Allen.
The new company focuses on working with its clients to help them navigate the esports and gaming landscape and understand the mass potential of brand partnerships in a booming industry. Founded back in late 2020, Road House consults with brands, agencies, rights holders, publishers, and tournament organisers from all over the sports, media & entertainment world.
As the Founder and Managing Director of Road House, Allen brings with him an incredible wealth of global sponsorship, media, and business development experience from a career that includes working for many of the major agency networks, FOX Sports, and most recently ESL. With Allen’s experience in these fields, Road House aims to provide holistic solutions to brands seeking to join or further develop their presence in the esports space.
“ Despite the challenges the industry has faced due to the pandemic, it is still a very promising time for esports right now. I’ve learned a great deal from working in this fascinating sector over the past few years and it felt like the right time to launch Road House,” said Charlie Allen.
“During my years at ESL, I spoke with many C-suite level executives from across many different sectors in the traditional marketing world, and what I discovered is that the broad, open ecosystem of esports can prove rather daunting to them. They really needed it explaining to them – like about how esports is consumed, who plays where, how many people are tuning in, and how can we positively engage with them?”
Road House understands that brands are seeking this level of mindshare to better inform their marketing strategies but also require trusted guidance and relevant opportunities to be put forward with the client in mind, which Road House places at the forefront of their delivery.
The commercial agency works with clients on RFPs from across both the endemic and non-endemic world, and the appetite to reach new millennial audiences that these brands have never managed to reach before is definitely on the rise. Supporting brands within sectors such as FMCG, Tech, Automotive, Fast Food, Finance, Luxury, and Logistics, Road House provides the solutions to activate above and beyond traditional partnerships within gaming and esports.
Operations at Road House are in full swing, if you are seeking to enter the esports industry or build upon your current esports foundations, contact the Road House team via email: hello@roadhouse.gg.
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About Road House: Road House is the trusted commercial esports business that consults globally with major rights holders, brands, game publishers, media owners & investors.
We combine our extensive experience and networks from working across both the traditional sports & esports industries to deliver successful partnerships and high end tournament, content, and marketing solutions in esports.
You can contact or find out more about Road House by contacting Charlie Allen, Managing Director.
Website: www.roadhouse.gg | Email: hello@roadhouse.gg