The Tour Series and Freewheel.co.uk have today celebrated the two months to go marker until the start of the 2021 event by unveiling the spectacular leaders’ jerseys for this August’s series.
Britain’s leading men’s and women’s teams will battle it out for the right to wear the Freewheel.co.uk leaders’ jerseys upon the series’ return this summer, the first Tour Series rounds to take place since the culmination 2019 event at the historic Brooklands circuit in Surrey over 850 days ago. The eye-catching yellow jerseys, which will be worn by all five members of the leading teams, are being created by series partners PEARL iZUMi.
While the series’ team format remains innovative and unique in the sport of cycling, individual riders will still get a chance to get their name in the lights, in part courtesy of the Freewheel.co.uk sprints competition. The male and female rider who accumulates the most points at the intermediate sprints after each round will be presented with a new-look, pale blue Freewheel.co.uk-branded sprints jersey.
Today’s jersey reveal begins the countdown proper to the start of the 2021 Tour Series, with details of the host venues and round dates to follow in the coming weeks.
Kellie Parsons, Marketing Director at Freewheel.co.uk, said: “It is so exciting to see the jersey designs as we look ahead to the return of racing and the beginning of the Tour Series. PEARL iZUMi have done an incredible job to create these stunning jerseys that will really pop out during races.”
Freewheel.co.uk is a cycling website that has been created to support small businesses. Cycling enthusiasts can shop some of the biggest brands in cycling but the main difference with Freewheel is that a percentage of every sale will go to their chosen local bike shop. It brings together the convenience of shopping online and the ability to support local bike shops. Shoppers can choose home delivery of click and collect from over 400 independent stores nationwide.
All eyes will be on Canyon dhb SunGod and CAMS-Basso in August as they look to defend the respective men’s and women’s titles they won in 2019. Should they triumph, Canyon will become the first men’s team in history to win three-consecutive series.
Jonathan Durling, Partnerships Director at SweetSpot Group, organisers of the Tour Series, said: “We’re excited to welcome Freewheel to the Tour Series family – the website’s ethos is commendable as the Tour Series leaders’ jerseys are eye-catching. We’re looking forward to the return of the series in August as part of an eagerly-anticipated domestic racing calendar.”
Returning for its 12th edition this summer, the Tour Series is Britain’s leading televised cycle race series. The event brings fun, fast and free sporting action to towns across the UK, combining community activities alongside elite men’s and women’s racing. Highlights of the 2021 series will again be shown on ITV4 in the UK.
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About the Tour Series
The Tour Series is a fun, fast and free cycling event that takes place in town and city centres across the UK each May.
Launched in 2009, the series sees Britain’s best male and female riders compete against each other in a unique, team-based format as part of a full day of sporting and community-focused activities.
British sporting heroes Laura Kenny, Dani Rowe, Joanna Rowsell, Ed Clancy, Elinor Barker and Katie Archibald have all competed in the series during its 10-year history, during which time nearly two million fans have watched a round.
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Follow the Tour Series on Twitter (#TourSeries), Facebook, Instagram or via the event’s official website at tourseries.co.uk.
For further media information please contact:
- Peter Hodges (peterh@thetour.co.uk) or 07970 526 519
- Nick Bull (nickb@thetour.co.uk) or 07977 151 184
About Freewheel
Today Madison operates as the UK’s largest distributor of bicycle parts and accessories and Freewheel (a trademark still owned by Madison) has been reinvented as a new e-commerce website for the Madison and Sportline brand portfolio to support our national network of independent specialist bicycle retailers.
Ensuring we deliver the best service to the cyclist by bringing the best independent specialist bicycle retailers together with their wealth of expertise to be able to compete in a market where independent specialist retailers are under threat. All the benefits of ordering online but backed and supported by your local independent bicycle shop. The best of all worlds.
To find out more about Freewheel, visit freewheel.co.uk.
About PEARL iZUMi
PEARL iZUMi is a market-leading manufacturer of cycling apparel. Founded in 1950, the brand is known for continually pushing the boundaries of technology and sustainability within its clothing. It has gone on to develop some of the ‘world’s firsts’ in cycling apparel as well as sponsored World Tour teams and winning stages in Grand Tours.
Today, PEARL iZUMi is on a mission to create the most sustainable line-up of clothing in cycling with a goal to make 90% of its product line-up from recycled, renewable or organic material by 2022.
To find out more about PEARL iZUMi, visit pearlizumi.co.uk.