Cryptocurrency exchange platform FTX has named global sports, music and marketing agency Wasserman as its global agency of record for its worldwide partnership activation business.
Wasserman will now provide FTX a suite of global services including creative activation across all its major property relationships, talent activation across its roster of athletes, celebrities and influencers, partnership management and partnership performance.
The win will see Wasserman working with FTX partnerships including Mercedes-AMG Petronas F1 Team, and the International Cricket Council (ICC).
Lou Frangella, FTX VP of Partnerships, said: “As we sought to identify a partner for this business, it became clear that no agency is more equipped to deliver for FTX than Wasserman. The credibility, process and wealth of experience across sports, music and entertainment that the team at Wasserman brings will directly benefit our ability to activate partnerships around the world, and we are excited for all that we can accomplish together as our company continues to grow and build the future of our technology, products and services.”
Elizabeth Lindsey, Wasserman President, Brands & Properties, added: “We are honoured to be on board with FTX and look forward to supporting the organization as it continues on its unparalleled path of growth,” said Lindsey. “There are natural synergies between Wasserman and FTX – we are both led by a dedication to our clients and an unrelenting pursuit of innovation.”
The alignment of the two companies brings together FTX’s influence in the cryptocurrency space and Wasserman’s unparalleled network of resources to amplify and measure their impact.
–ENDS–
About FTX
FTX is a cryptocurrency exchange built by traders, for traders. FTX offers innovative products including industry-first derivatives, options, volatility products and leveraged tokens. We strive to develop a platform robust enough for professional trading firms and intuitive enough for first-time users.
About Wasserman
Wasserman is a partner to the world’s most iconic athletes, artists, brands, properties, broadcasters, coaches, sport executives and influencers in their endeavors across sports, entertainment and culture. Our purpose is to transform and advance the world’s most iconic brands, businesses and careers. With a global presence across three continents and 14 countries, Wasserman operates in 32 offices worldwide.
Press Contacts
FTX
Jay Morakis, CEO, M Group Strategic Communications
jmorakis@mgroupsc.com
Wasserman
Tom Ingoldby, Velvet PR
tom@velvetpr.biz
Alyssa Dombrowski, Manager, Communications
adombrowski@teamwass.com
