Photography competition launched for visitors to West End’s ‘Brighter Future’ art trail
Partnership deal brokered by Reg&Co
Art Of London and Fujifilm launched their partnership with a photography masterclass and tour of their ‘Brighter Future’ installations in London’s West End with Fujifilm photographer Mr Whisper.
On a tour of the ‘Brighter Future’ artworks, guests were taught unique tips and tricks to improve their photography skills for portraits, street shots and images of London’s iconic landmarks.
To celebrate their partnership Fujifilm and Art Of London are hosting a photography competition inviting participants to take their own photos of the ‘Brighter Future’ art trail.
Entrants are invited to submit a photograph to the Art of London Instagram account with #ArtofLondonxFujifilm, showcasing a photograph that captures these special sculptures. To ensure entry entrants must tag Fujifilm, Mr Whisper and Art of London. The competition closes on Tuesday 4th October, 2022.
Bal Bhatla, known as Mr Whisper, who led the masterclass, commented: “Today’s tour around the ‘Brighter Future’ installations in London’s West End was a great way to launch the photography competition between Fujifilm and Art of London.
“We had great fun visiting the fascinating installations from curators such as Harry Hill and Zarah Hussain. I hope I managed to pass on some useful tips to those lucky enough to join me on our tour of the West End.”
Theo Georghiades, General Manager, Fujifilm added: “We are excited to be partnering with Art of London and their ‘Brighter Future’ installations. We hope our photography competition will inspire visitors to the West End this September. The top 10 images will feature in our digital exhibition and the overall winner will receive the recently launched instax mini Evo hybrid instant camera and printer as a prize.
“This exciting new addition to the Fujifilm range offers 100 different combinations for photographers to express themselves and create one-off, unique shots.”
Mark Williams, Director – Destination, Heart of London Business Alliance, added: “We had a brilliant masterclass today with photographer Mr Whisper passing on his tips on how to take photographs of the fantastic art across London, part of Art of London’s ‘Brighter Future’ public art commission.
“‘Brighter Future’ is one of the West End’s most immersive public art initiatives and we are excited to launch this photography competition with our partner Fujifilm to showcase the fantastic work on display from our artists. Installations can be found at Piccadilly Circus, Leicester Square, Waterloo Place and St James’s Market and we look forward to judging the photographs entered by the public throughout September.”
Website: www.artoflondon.co.uk/brighterfuture
Website: www.fujifilm-houseofphotography.com
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ABOUT ART OF LONDON
Created by Heart of London Business Alliance in partnership with some of the UK’s leading cultural institutions,
Art of London is a major consumer arts initiative that launched in 2021, championing the cultural sector,
celebrating art in every form and showcasing the vital role culture plays in society. Visit artoflondon.co.uk for
more information
ABOUT HEART OF LONDON BUSINESS ALLIANCE
Since 2001 Heart of London Business Alliance has been cementing London’s position as the world’s leading
cultural destination by working on behalf of over 500 businesses and 100 property owners in the Leicester
Square & Piccadilly Circus, Piccadilly & St James’s and St Martin’s areas of the West End.
Home to galleries, theatres, restaurants, cafés, bars, world-famous shops, cultural institutions and
associations, the area is truly unique with an experience-based economy that caters to every taste. From the
BAFTA headquarters to the National Portrait Gallery and the Royal Academy of Arts, the area’s cultural
heritage stretches back centuries, yet it remains at the forefront of the arts.
As a not-for-profit, Heart of London Business Alliance is focused on securing the long-term commercial
wellbeing of the area. Through area promotion, business support and advocacy they champion members’
interests and ensure the West End remains truly world-class. For more information visit:
www.heartoflondonbid.london
ABOUT FUJIFILM UK
FUJIFILM UK, headquartered in Bedford, is a subsidiary of FUJIFILM Holdings Corporation. The
Imaging Solutions division provides commercial photographic businesses with photo printing
equipment, kiosk and software solutions along with a range of photo papers for both dry and wet
labs, wide format media and inks, photochemistry, film, and single-use cameras. Imaging Solutions is
also the home of the best-selling instax instant camera and accessories, along with the award-
winning range of digital cameras suited to professionals and enthusiasts alike, including the X Series
and groundbreaking GFX medium format ranges. Lastly, within this team, the Optical Devices
division develops and manufactures FUJINON high-precision lenses for the TV broadcast, cinema,
videography, closed circuit television and industrial markets, as well as all of the lenses for the X and
GFX series of cameras. The House of Photography, located in Covent Garden is the home of Imaging
Solutions in London.
About FUJIFILM Holdings Corporation
FUJIFILM Holdings Corporation, located in Tokyo, Japan, brings cutting edge solutions to a broad
range of global industries by leveraging its depth of knowledge and fundamental technologies
developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the
various fields including healthcare, graphic systems, highly functional materials, optical devices,
digital imaging and document products. These products and services are based on its extensive
portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the fiscal year
ended March 31, 2021, the company had global revenues of Euro 16,7 billion, at an exchange rate of
131,6 yen to the Euro. Fujifilm is committed to responsible environmental stewardship and good
corporate citizenship.
For more information, please visit: holdings.fujifilm.com
