Fuse, part of the Omnicom Media Group, has been appointed by UniCredit to manage the Bank’s guest hospitality programme at the UEFA Champions League Final. UniCredit will host over a thousand guests from 24 markets at the UCL Final which takes place at the National Stadium of Wales, Cardiff on 3rd June 2017. The comprehensive guest programme includes the management of complex logistics including accommodation, transport and ticketing, welcome parties, city tours and dinners for guests across six different UK cities.
UniCredit became the Official Bank of UEFA Club Competitions in 2015 and appointed Fuse to activate its sponsorship of leading UEFA club properties, including the UEFA Super Cup and the UEFA Europa League as well as the UEFA Champions League. The agency support UniCredit across all facets of the sponsorships building on UniCredit’s long-standing partnership with European club football which began in 2009.
Commenting on the appointment, Daniele Penna, Head of Group Strategic Sponsorships for UniCredit S.p.A, commented, “A huge amount of work goes into our UEFA sponsorship programme over the season but the showpiece final is a particularly big opportunity for us. Fuse have great experience in this area and will help us to make sure we get the most out of one of the World’s greatest annual sporting events”.
Lou Johnson, MD EMEA at Fuse said, “We are delighted to be supporting UniCredit’s activation of this year’s UEFA Champions League Final. UniCredit are now one of the most recognised names associated with the UEFA Champions League and Cardiff will offer some great opportunities to further develop the association with clients and employees.”
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About Fuse
Fuse is a marketing agency within the Omnicom Media Group. The agency creates partnerships and experiences for brands that make a difference to the people who share in them and the brands that benefit from them. This is done by focusing on the things that people care passionately about; sport, entertainment, cause and culture.
Fuse specialise in strategy, activation and evaluation and offer seven core services: strategic consulting, partnership marketing, experiences, PR, content, data and insight.
With a team of over 100 in the UK and 250 across Europe, Fuse works with some of the world’s top brands, including Disney, Enterprise, KPMG, McDonald’s, Nissan, Nike, Pepsi, Renault, Royal London, Specsavers, Starbucks, UniCredit and Visa. We are proud that our work won two silver Lions at the Cannes International Festival of Creativity 2016 and to have been named UK Sponsorship Awards ‘Consultancy of the Year’ two years in a row, 2014 and 2015.
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