Fuse and TRO, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who have worked together for the Berlin 2015 and Milan 2016 Finals, will work together to bring to life Nissan’s innovative partnership with UEFA Champions League at the UEFA Champions Festival in Cardiff, where over 200,000 fans are expected to visit.
Commenting on the appointment, Thomas Rodier, Events & Motor Shows Manager at Nissan Europe said, “Innovation that excites is part of everything that Nissan does, and nothing excites more fans around the world than UCL – so it’s imperative that our experiential activity reflects this. We were really impressed with the tender that Fuse and TRO proposed in partnership; both agencies showed real passion and commitment to delivering innovative brand experiences for UCL fans and visitors.”
Chris Booker, Business Development Director, TRO said, “We are thrilled to have been awarded the UCL Final experiential project by Nissan for a third consecutive year. As an agency, we are well versed in delivering immersive and engaging experiences to maximise clients’ sponsorship campaigns. We’re particularly excited to utilise our TROi division to create a relevant and compelling brand story through a host of creative technology solutions.”
Fuse Managing Director EMEA, Lou Johnson said, “We are excited to continue to work with Nissan on their UEFA Champions League Final experiential activation in Cardiff. Over the last two seasons, together with our partners at TRO, we have worked closely with Nissan to bring to life their exciting partnership with the UEFA Champions League, and look forward to another great Final this year.”
This activation is part of the global management of Nissan’s UEFA Champions League and UEFA Super Cup sponsorship by Fuse.
TRO, a specialist experience agency, has been working with Nissan since 2011 on campaigns including The Nissan Innovation Station at the O2 and Goodwood Festival of Speed.
–ENDS–
Gareth Bale of Real Madrid reacts after the final whistle during the UEFA Champions League Round of 16 match between FC Schalke 04 and Real Madrid at the Veltins-Arena on February 18, 2015 in Gelsenkirchen, Germany. (Photo by Dennis Grombkowski/Bongarts/Getty Images)
About Fuse
Fuse is a marketing agency within the Omnicom Media Group. The agency creates partnerships and experiences for brands that make a difference to the people who share in them and the brands that benefit from them. This is done by focusing on the things that people care passionately about; sport, entertainment, cause and culture.
Fuse specialise in strategy, activation and evaluation and offer seven core services: strategic consulting, partnership marketing, experiences, PR, content, data and insight.
With a team of over 100 in the UK and 250 across Europe, Fuse works with some of the world’s top brands, including Disney, Enterprise, KPMG, McDonald’s, Nissan, Nike, Pepsi, Renault, Royal London, Specsavers, Starbucks, UniCredit and Visa. We are proud that our work won two silver Lions at the Cannes International Festival of Creativity 2016 and to have been named UK Sponsorship Awards ‘Consultancy of the Year’ two years in a row, 2014 and 2015.
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About TRO
Founded in 1982, TRO is a global experiential event agency which is passionate about connecting people and brands through memorable experiences.
From large-scale traditional events to unique personal experiences, TRO connects brands with their audiences in a host of meaningful ways – generating brand advocacy and driving sales. With a full in-house design, build and logistics team, every stage of a large-scale event gets the TRO gold standard of expertise and attention to detail.
With 16 offices in 11 countries, TRO has 400 people creating award-winning brand experiences across the world in Europe, Asia and Australia.
Visit www.tro.com for further information.
