Millwall Football Club is delighted to welcome FXD Capital on board as The Lions’ Official Sleeve and Banking & Deposit Partner for the 2025/26 season.
FXD Capital is a London-based brokerage firm, whose leadership have decades of experience in cash management. Working with corporates, charities, and non-bank institutions that are safeguarding client money, helping these depositors achieve the best from their cash holdings.
FXD achieve this by helping their treasury and finance teams improve the efficiencies of holding excess cash – from diversifying counterparty risk to enhancing liquidity and maximising returns.
This unrivalled access and expertise enables depositors to gain access to a broader range of banks and solutions than would otherwise be available, helping depositors to ultimately make better informed decisions and ensure competitive rates within their pre-agreed investment policy or counterparty and risk criteria.
As a result of the deal, FXD branding will be visible on The Lions’ sleeve – on home, away and third shirts – in all Sky Bet Championship matches and Cup competitions.
Their branding will be available to add to any new replica shirts purchased in both the Lions Store and online, from Friday 27 June, at no additional cost to fans. Simply take your shirt to the till in the shop or select the patch during personalisation online and this will be applied free of charge.
“We are delighted to be welcoming FXD on board as our Sleeve and Banking Deposit Partner,” said Luke Wilson, Millwall’s Chief Commercial Officer.
“Their extensive network allows companies to access a huge variety of rates and they are a real leader in their field. We’re delighted to have their support from next season and look forward to working with Chris and the team to support their business goals moving forward.”
Chris Huddleston, CEO of FXD Capital, added: “We are thrilled to partner with Millwall FC as their Official Banking Deposit Partner for the upcoming season. This collaboration marks an exciting step forward for FXD Capital as we continue to expand our presence within the sporting world.
“We’re proud to support Millwall and look forward to being welcomed at The Den while building a strong relationship with the club, its partners and its supporters.”
-ENDS-
For more information on FXD Capital, click HERE.
