Primark grows its sports licence offering with an exciting National Football League collaboration
Primark, the international fashion retailer, is excited to announce a brand-new partnership with the iconic NFL, kicking off in selected stores this week with a stylish athleisure menswear collection.
This exciting NFL collaboration reflects Primark’s growing offering for customers in sports merchandise and appeals to demand from the rising number of international NFL fans, who want to look great both on and off the field. The seven-piece collection includes jerseys, t-shirts and sweats representing some of the most popular NFL teams including the New York Giants, Las Vegas Raiders, Miami Dolphins and New England Patriots.
The Primark X NFL partnership will also include further collections across menswear, womenswear and kidswear launching in 2022, so the whole family can get involved and support their favourite team in style.
Primark’s Director of Licensing, Sarah Jackson said: “Primark’s collaboration with the NFL is an incredibly exciting milestone for us as we continue to grow our sports license offering. Our recent license launch with the NBA has been a huge hit with customers, and we know they are going to love our new NFL collection.
“The NFL is an iconic global sports brand, and we can’t wait to offer customers this fun and exciting collection which looks great on and off the field.”
NFL’s Senior International Licensing Director, Salha Latif said: “We are excited to partner with Primark and expand our retail presence in fashion. Our fans will be truly delighted with this stylish first offering and we look forward to the launch of future collections to build on the success.”
Available in a range of price points, the collection will be available across 103 stores in the UK and Europe this week.
-ENDS-
NL media contact: nfl@wearetheplaybook.com
About Primark
Primark is an international retailer that offers customers the latest fashion, beauty and homeware at great value prices. Founded in Ireland in 1969 under the Penneys brand, Primark today has 399 stores across 14 countries in Europe and North America and employs more than 70,000 people. Primark is working to make more sustainable fashion affordable for everyone and is focused on giving clothing a longer life, protecting life on the planet and improving the lives of people who make Primark products. As part of this it has unveiled a series of commitments it is working to achieve by 2030. These include making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions across the value chain, removing single-use plastic and pursuing a living wage for workers in the supply chain. You can find out about these commitments and more here.
About NFL
The National Football League is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event. Founded in 1920, the NFL developed the model for the successful modern sports league, including national and international distribution, extensive revenue sharing, competitive excellence, and strong franchises across the board. The NFL is the industry leader on a wide range of fronts.
