Fulham Football Club (Fulham FC) is excited to launch its new partnership with the Mongolian Ministry of Culture and ‘Go Mongolia’ a brand focused on promoting the national spirit and culture of Mongolia to people of the world.
Mongolia is a destination renowned for its rich culture and stunning landscapes, including vast mountains, expansive lakes, and grassland steppes. Its capital, Ulaanbaatar, combines the country’s nomadic history with modernity, allowing people to experience local traditions and cuisines in luxury. With so much to experience, attracting visitors to unearth the hidden gems Mongolia has to offer is at the forefront of priorities for the Ministry of Culture of Mongolia.
The partnership provides a global presence across all Fulham FC channels and platforms to facilitate achieving this objective. Mongolia’s first experience in sports partnerships, the collaboration endeavours to promote Mongolia through consistent brand visibility and marketing initiatives to educate and share many stories about the long heritage of the country.
The Minister of Culture, H.E. Mrs. Nomin Chinbat, speaks to this: “Go Mongolia epitomises the beauty of our country and the incredible spirit of our people. We are excited to partner with Fulham FC to share this beauty with the world.”
The official announcement took place at the Mongolian Football Federation stadium in Ulaanbaatar on 9 June 2024 where H.E. Mrs. Nomin Chinbat was presented a signed Fulham FC shirt by former Fulham FC goalkeeper, Mark Schwarzer, a gift from the Club to celebrate the launch of the partnership.
Chief Executive Officer of Fulham FC, Alistair Mackintosh, said: “We are delighted to welcome Go Mongolia as an Official Partner for the forthcoming 2024/25 season.
“During the term of this partnership, we will work closely with the Ministry of Culture of Mongolia to assist them with achieving their objectives. We are excited to soon be unveiling the training kit range featuring the Go Mongolia brand.”
Throughout the day, Mark was put to the test by local Mongolian school children who also joined in the celebrations by participating in a penalty shootout activity. Here, Mark can be seen wearing the new official Fulham FC 2024/25 coaches & staff training kit branded with Go Mongolia, giving fans an exclusive insight into what to expect of the 2024/25 Fulham FC training kit which will be announced on 1 July 2024 and available to purchase from 5 July 2024.
Throughout the course of the forthcoming 2024/25 season, the Go Mongolia branding will appear on the training kit across all the Club’s teams.
For more information about Go Mongolia and to get one step closer at booking your next trip please visit their Instagram page here: GO MONGOLIA 🇲🇳 (@gomongolia.official)
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