Irish athleisure brand + community Gym+Coffee recently welcomed music legend, Niall Horan, as an investor and opened its second UK Retail Clubhouse in The Trafford Centre, Manchester
Gym+Coffee, Ireland’s leading athleisure brand, has brought on board Mongoose to raise awareness of the brand and build on its global community in Europe.
Created in 2017 by three friends on a mission to bring high quality athletic clothing to Ireland, Gym+Coffee is now the nation’s largest athleisure brand, and the announcement builds on its ambitions to become one of the fastest growing businesses in Ireland and the UK.
Mongoose, a leading integrated sports, fitness and entertainment marketing agency will cover PR activities, ranging from store openings to new product launches, taking on the PR brief for the exciting young brand as Covid-restrictions begin to ease.
Most recently, it announced Gym+Coffee’s partnership with International superstar and Irish national, Niall Horan, alongside, opening its second international retail store in The Trafford Centre, Manchester on April 17th. The interactive Clubhouse is the 7th store for the four-year-old brand and the second in the UK after the first opened in Westfield White City, London, amid lockdown last year.
With a dedicated following of people with a passion to Make Life Richer, Gym+Coffee is making headlines with Irish rugby legend Brian O’Driscoll already an early investor in the business and celebrities like Joe Wicks, podcaster and musician Niall Breslin known fans of the brand. Inspired by the welcomed shift towards wellness, the name stands for two important aspects of life: exercise and socialising.
Co-Founder, Diarmuid McSweeney, said, “It’s a really huge milestone for us to be opening our second store and we have a big focus on international growth this year, so we’re thrilled to have the support of Mongoose to help spread the good news.”
Chris O’Donoghue, CEO of Mongoose, added: “It’s an exciting time for Gym+Coffee and we can’t wait to help them on their ambitious journey. Following the success in Ireland with their community-first approach and premium athleisure offering, we have no doubt the appetite for the brand will only continue to grow globally.”
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About Mongoose
Mongoose is a leading integrated sports, fitness and entertainment marketing agency delivering specialist expertise for brands, rights holders, charities and governing bodies. Creatively focused and commercially aware, our boutique, integrated agency approach delivers bespoke campaigns across PR, rights sales, sponsorship activation, digital and events. As part of The Mission Group PLC, a unique group of integrated and specialist marketing agencies, Mongoose is able to share resources, expertise and a single vision – so clients get the benefit of working with a nimble and boutique agency that has all the power and scale of a multinational.
About Gym+Coffee
GYM+COFFEE IS AN IRISH ATHLEISURE and lifestyle brand with a focus on building a sense of Community. We believe in facilitating fun things to do, an awesome crew to do things with and quality gear to do things in.
Since its inception in 2017, it has been producing high-quality, Irish-designed clothing offered through its e-commerce platforms in Europe, the UK, North America, Australia + New Zealand, as well as through its 7 retail Clubhouses in Ireland and the UK.
In 2020, it launched its first collection of sustainable athleisure products and continues to broaden its positive impact through partnerships with organisations, like, One Tree Planted, where it has committed to planting 50,000 trees to help with global reforestation efforts. With its Waste2Wear project it offers award-winning sustainable products, like, its carry-bags made from recycled materials and via social initiatives with partners, like, The Sanctuary Runners, it works with refugees and asylum seekers living in Ireland’s Direct Provision system.