Talk on Thursday 18th October
(09:00-11:30am) at M Restaurant in Victoria, London
THE LANDSCAPE: Over the last 10 years cycling has gripped the nation. Hoy, Wiggins, Pendleton, Thomas are now superstars. In London, there are now around
700,000 cycle journeys per day, with the bike representing the most popular means of transport for commuters in the City. Nowadays, cycling is a mixed-gender
pursuit, with half of Europe’s cyclists being women.
THE CHALLENGE: The Question for marketers has been, “How to maximise cycling to grow their brands and impact the bottom line?”
THE SOLUTION: Our line-up of global experts will share their insights.
‘How to’ insights and case studies to help build your business through cycling, by accessing health & fitness conscious consumers and high disposable income audiences.
Speakers:
Laurent Lachaux (Commercial & Partnerships Director at A.S.O) – How cycling’s ‘power brand’ Le Tour de France, influences large audiences
Nick Rusling (CEO at Human Race) – How can brands engage with their audiences through Mass Participation cycling
Ben Lampkin (Managing Director at Rocket Sports) – How cycling icons can influence audience behaviour
Sven Thiele (CEO at Hot Chillee) – How intimate and bespoke cycling for organisations are influencing ‘C’ suite stakeholders and employees
Ruth Rowan (Head of Marketing at Dimension Data) – Using cycling to bring a brand alive to a B2B audience
You will hear from the team behind the Tour de France, the manager of Geraint Thomas and Laura Kenny, the owners of the most prestigious cycling events in the
UK (Human Race and Hot Chillee) – plus a case study from brand side.
Register for the ‘How to Grow your Brand through Cycling’ seminar. Attendees will receive confirmation of their place in due course.
For more information, please contact ESA Member, Human Race:
Chris Edwards
E: chris.edwards@humanrace.co.uk
T: +44(0)208 391 3913
–ENDS–
About Human Race
Human Race is the UK’s leading mass participation events company, putting on over 30 events each year in triathlon, cycling, running, duathlon and open water swimming. Part of Amaury Sport Organisation (A.S.O.), owners of Le Tour de France and the leader in the French running and sportive market, Human Race’s prestigious portfolio includes the Royal Windsor Triathlon, Dragon Ride, the Cancer Research UK London Winter Run and the ASICS Greater Manchester Marathon. The company also specialises in delivering bespoke corporate events, working with businesses such as JLL and Cisco.
Human Race’s events bring together an active community of people taking part in sporting events for reasons ranging from fitness, competition, charity, health, fun or to simply finish. The participants vary from nervous first timers of all ages through to World Champions. Collectively, the events raise millions of pounds for hundreds of charities.
www.humanrace.co.uk
