ICON provided the Look and Feel for the AFC Asian Cup Australia 2015, enjoyed by fans at all five venues and the record breaking global television audience.
Over the past five months, the ICON team, who successfully delivered the 2014 FIFA World Cup, has been working with the organisers plus national and local partners, to deliver the branding, functional signage and wayfinding for all 32 matches, across the 23 days of the tournament.
Appointed specifically because of their unrivalled experience in international football, ICON adapted the official brand guidelines to deliver the branding for each of the five tournament venues: Brisbane, Canberra, Melbourne, Newcastle and Sydney. This included a partial rebrand of Stadium Australia solely for the final.
The project also included branding the official hotels, airports, training sites and team buses in addition to the stadia.
The ICON team was still hard at work after the last supporter had left Stadium Australia following the Final, dismantling and packing up almost 12,000 items that were produced for the tournament.
Hannah Walter, Head of Production AFC Asian Cup Australia 2015, noted this achievement: ‘We were very pleased with what developed into a great working partnership. ICON’s experience was invaluable, their team worked very hard, and ultimately the branding and signage was very positively received.’
This was echoed by Graham Clark, ICON’s Managing Director Europe, Middle East & Asia: ‘This was our first major project in Australia, we’re delighted that we could work with local partners to help support a tournament that was a success on so many levels for the hosts. We look forward to developing more partnerships and projects in Australia during the coming months.’
–ENDS–
For more information please contact:
Graham Clark
Managing Director, Europe, Middle East & Asia
m: +44 (0)7860 187174
Gareth Evans
Head of Marketing
m: +44 (0)7468 714529
Rob Smith
MD, CSM Australia
m: +61(0) 411 39 39 38
Note to Editor
ICON specialises in delivering branded environments and live experiences. Our work has been seen by half of the world’s population.
Originally founded in 1947, ICON operates from its headquarters in south-east London with a permanent staff base of 130, supplemented by international offices and partners covering Europe, Middle East, Asia, South America and Australasia.
ICON delivers branding and live events for our clients in sport, corporate, commercial and retail environments. Over the last 5 years we have expanded our services to provide a bigger experience for our clients across the world.
ICON delivered the iconic look and feel of London 2012, UEFA EURO 2012 and the FIFA World Cup 2014 turning spaces into world-class environments. We realise maximum impact graphics for an impressive range of high-street brands and commercial clients. We activate extraordinary experiences in equally unique spaces; facilitating global awareness and launch events that encourage viral marketing. We dress communities with an exciting flair on special occasions; injecting atmosphere into any space using a variety of branding devices and temporary structures.
ICON, along with Fast Track, iLUKA, JMI and Essentially, is part of the CSM group, a Chime division. Chime is made up of four divisions, 50 agencies and over 1,800 people, with offices in the UK, Germany, Spain, Czech Republic, USA, Dubai, Abu Dhabi, Bahrain, Qatar, South Africa, Singapore, Hong Kong, Australia and New Zealand.
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