IV International Conference on sports marketing #1 in Russia MARSPO was held for the 4th time on May 30-31, 2019 at SAP Digital Space (Moscow).
Confirming the status of the main communication platform for sports business specialists in Russia, the MARSPO Conference brought together more than 800 key members of the professional community. Among them are: top managers of sports leagues, federations and sports clubs, representatives of Federal and regional authorities, sports marketing agencies and communication agencies top managers and specialists, representatives of brands, betting companies top managers and specialists, sports tournaments organizers and others.
The MARSPO focus topics were devoted to such issues as promotion and commercial sources of the sports federations, clubs and leagues income, marketing of professional and amateur sports leagues, personal communication with fans, Russian sports in digital environment, sponsorship in Russian sports, sports media content and others.
The conference was attended by top managers and specialists – representatives of the main Russian and foreign sports marketing companies. Among them are: the Russian Premier League, the Championship of the National Football League, Continental Hockey League, the VTB United League, UFC, LaLiga, Basketball Euroleague, the Russian Federation of artistic gymnastics, the Russian Federation of computer sports, Spartak – Moscow FC, Lokomotiv FC, Zenit FC, CSKA PFC, Stuttgart FC, AS Monaco FC, St. Pauli von 1910 e.V. FC, Avangard HC, Dinamo-Minsk HC, AK-Bars HC, Yandex, Rambler Group, Mediascope, Odnoklassniki, Viber, MEGAFON, ASICS, Mastercard, PepsiCo, R.O.C.S, Gazprom Neft’, Bookmaker’s Company, ESforce, Agency IMG, ADV, Nielsen Sports, Brandnew, Octagon and about 200 companies more.
The World’s experience in the sphere of the sports marketing was traditionally presented at MARSPO. This year the Conference was attended by the following foreign speakers:
- Juli Ferre Nadal, AS Monaco FC, Commercial and Marketing
- Dirk Schluenz, St. Pauli von 1910 e.V. FC, Head of Commercial Division
- Christopher Gudacker, DEL – German Ice Hockey League, Chief Operating Officer
- Nir Ben Lavi, HYPE Sports Innovation, Managing Investor
- Kimon Stefos, Euroleague Basketball, Director of Corporate Partnership & Licensing
- Thomas Jablonka, Jablonka Marketing & Sponsor Consulting, Owner
- Daniel Cerejido, LaLiga Russia and Belarus, Head of Business Development
- Federico Winer, SAP, Head of Entertainment Industries
MARSPO AWARDS – the professional award for sports clubs, federations, leagues, brands and agencies that most effectively use sports marketing tools – was held for the 3rd time. This year more than 200 projects have applied to participate and more than 100 nominees were shortlisted for the award and were able to present their projects to the expert jury. The winners were chosen by voting and were presented at the Awards Ceremony.
Nomination “Sports Event of the Year. Non-gaming Sports”
GOLD – World Chess. World Chess Championship 2018.
Nomination “The Best Digital-project”
GOLD – Eventum Premo and Deep creative digital agency. Walk of Fame of ASICS running shoes.
Nomination “The Best Project in the Field of Sports Promotion and Healthy Lifestyle. Gaming sports”
GOLD – AGT Communication group and Gazprom PJSC. “How to make all the children all over the world be heard?”– International children’s social program “Football for Friendship 2018” by Gazprom PJSC.
Nomination “The Best Project in the Field of Sports Promotion and Healthy Lifestyle. Non-gaming sports”
GOLD – NorNikel. XXIX World Winter Universiade.
Nomination “The Best Sponsorship Activation of the World Cup 2018”
GOLD – EVENT PRO. COCA-COLA. FIFA WORLD CUP COLLECTION.
Nomination “The Best Sponsorship Activation (budget from 1 million rubles)”
GOLD – Fonbet. Sponsorship activation of the Russian Football National team during the World Cup 2018.
Nomination “The Best Sponsorship Integration/Activation in eSports”
GOLD – MEGAFON x Esforce. eSports starts from you.
Nomination “The Best Activation of Betting Companies Sponsorship Rights in Sports”
GOLD –Fonbet. Match Premier Fonbet Cup.
Nomination “The Best Project in Social Networks”
GOLD – “Avangard” HC Association
Nomination “The Best Social Project”
GOLD – Papa Carlo Advertising Agency. Good Football.
Nomination “The Best Project in Fan Engagement”
GOLD – “Zenit” FC and “MegaFon” OJSC. “Watch + arena”.
Nomination “Sports event of the year. Game sports”
GOLD – “SKA” Hockey Club LLC, “Hockey Federation of Russia”.
Nomination “The Best sponsorship activation (budget up to 1 million rubles)”
GOLD – “Zenit” FC, “G-Drive show”. The unique project of “Zenit” FC and “Gazprom Neft” PJSC.
SILVER – Communications Agency SHOGO, Sponsorship integration of the BMW brand in Extreme Marathon in 2018.
BRONZE – “Dinamo-Minsk” HC CJSC.
Winners of the MARSPO AWARDS special nominations:
Special nomination “Best press-service” – “Zenit” FC.
Special nomination “Agency of the Year” – OMD Fuse.
Special nomination “Brand in Sport” – MEGAFON.
Here are all winners of MARSPO AWARDS
Congratulations to the winners!
MarSpo is the right place to meet the representatives of the largest sports organizations and true professionals, to learn how will the industry develop in the nearest future, to discuss the most relevant topics over the past year and share the best cases. See you at MarSpo 2020!
Website: https://marspo.ru/
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For further information, please contact
Evgeniya Maltseva: malceva@sponsor-consult.ru
www.sponsor-consult.ru
